Roar Bikes is a manufacturer of small run, contemporary bicycles sold exclusively from their own website. Roar Bikes currently have 3 models of bike to purchase (Siamese, Sphynx, Bengal). The goal is to To build a e-commerce website for people to browse & purchase.
The persona “Jake” embodies a stylish, modern, and progressive customer. He is very in touch with the trend and social climate. He is a graphic designer who is eccentric but also refined. He has an eye for finer things but also takes into consideration its social and environmental effects before purchasing. The design of the Roar Cycles app and website suits Jake’s eccentric yet stylish approach in design. It is very minimal yet very interactive and intuitive.
