Maynooth Furniture is a new business selling affordable high-end design furniture made in Ireland. The goal is to build a e-commerce website and app for people to browse & purchase furniture for home delivery. The website and app is created to suit the target audience of the brand.

The design and layout of the website and app very well suits the persona “Katherine” that is created for Maynooth Furniture. Katherine is a seasoned professional who has a refined taste in furniture and interior design and also has the freedom to style her house however she can. Although Katherine is a middle aged person, she is very tech savvy because of her profession and likes to spend her time looking at Pinterest for inspirations. A website and app that is designed to be classy and elegant, yet simple and straightforward can attract people like Katherine because of the general aesthetics and the user friendliness and intuitiveness of the online shop.